Extending its line of stainless steel accessories, INOX Jewelry is launching a new men's collection of cobalt chrome rings for its wholesale customers.

Cobalt chrome jewelry is a new exciting trend that is gathering popularity in the alternative metals jewelry market today. With this new addition, INOX aims to help retailers give their customers the power and luxury of choice, providing a great product that will surely attract men who prefer their jewelry to be stylish but tough.

Unlike other alternative, durable metals used in jewelry, cobalt chrome rings can be resized without adding or removing metal on the piece. Also, among the best features that Cobalt chrome jewelry has are luster that can rival platinum's and durability that exceeds titanium. It is shatterproof, scratch-resistant and hypo-allergenic, making it comfortable to wear all day, everyday even for men that have active lifestyles.

Cobalt chrome rings from INOX are now available for all wholesale customers. The collection will have a wide range of designs and styles to choose from which makes cobalt chrome a competitive alternative line to its precious metal counterparts.